Vazgen has spent 14+ years building and leading products. After seeing teams repeatedly ship on partial evidence—especially in B2B—he started Evidenso to make product discovery faster and more rigorous.
About Evidenso
We’re building a more evidence-driven way to decide what gets built.
AI has made software dramatically faster to create. The harder question is still what customers need—especially when those customers are difficult to reach. Evidenso helps product teams test assumptions against market intelligence, internal context, and real human input before they commit.
Why Evidenso exists
Building got faster. Knowing what to build did not.
After 14+ years leading products, Vazgen had seen the same pattern repeatedly: teams could ship quickly, but research still took weeks and important decisions were made from partial evidence.
Evidenso was created to close that gap. We build transparent digital twin societies that help teams explore likely audience reactions quickly, trace insights back to evidence, and bring in real people when a decision needs confirmation.
The founders
Product judgment meets applied machine learning.
Arman is a machine-learning engineer and founder with experience at Amazon and Samsung. His work includes deep-learning research published with Google and ACM. At Evidenso, he leads the systems that turn fragmented signals into explainable product intelligence.
How we build
Trust is a product requirement.
Evidence before confidence
Every answer should be grounded in visible market, customer, or company context.
Transparent by design
Teams should be able to see where an insight came from and how strong it is.
Humans where they matter
Simulations accelerate discovery; they do not replace critical validation with real people.
Bring evidence into your next product decision.
Tell us what you are deciding, and we’ll show you how Evidenso can test it.