evidenso is user validation infrastructure for product teams. It brings together market intelligence, internal customer knowledge and real participant feedback to validate prototypes, designs and feature ideas.
Co-Founder & CEO
Vazgen brings 15 years in product and experience across 1,000+ user studies. As Head of AI and Machine Learning Products, he contributed $100M+ in commercial impact, validated through A/B tests. He scaled products from thousands to tens of millions of users. Building B2B software for government and healthcare showed him how hard it is to reach users and understand their workflows.
Co-Founder & CTO
Arman is a machine-learning engineer and founder with experience at Amazon and Samsung. His work includes deep-learning research published with Google and ACM. He co-founded evidenso after seeing founders build products that people didn’t keep using.
Alongside the founders of Revolut, ElevenLabs, Mistral AI and Lovable in Built in Europe.
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After 15 years in product, Vazgen had seen the same pattern repeatedly: teams could ship quickly, but important decisions about what people would value and use were made from partial evidence.
evidenso was created to close that gap. We help builders explore audience reactions, compare prototype alternatives, and uncover adoption barriers. Digital-twin research makes hypotheses easier to investigate; visible evidence and real-person validation help teams decide what to test next.
Every answer should be grounded in visible market, customer, or company context.
Teams should be able to see where an insight came from and how strong it is.
Simulations accelerate discovery; they do not replace critical validation with real people.
Bring a prototype or upcoming feature. In a 30-minute call with Vazgen, we’ll discuss the decision, your audience, and whether a focused validation pilot fits.
