Find the need behind the feature.
Connect what people say in the market with what your customers tell you. Understand their thinking patterns, the work they need to get done and the problems in their way.
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Market intelligence for product teams
Understand the wider market.
Explore relevant public discussions, reviews, videos and research reports. evidenso connects recurring needs and ways of thinking so individual signals become useful context for a product decision.
Bring in your customer knowledge.
Add your own research, call transcripts, support conversations and product context. Compare the wider market with the customers you actually serve.
Put the opportunity in front of people.
Use the evidence to shape a feature idea or prototype, then bring in real participant feedback. Keep the source, the interpretation and the decision connected.
Follow the reasoning back to the source.
A repeated complaint can point to an unmet need. A customer transcript can explain why it matters in your product. Together, they help your team decide what to explore next and what question to ask in a prototype test.
Digital twins provide simulated feedback informed by evidence. Real participant sessions capture feedback from people. evidenso keeps these sources distinct so you can understand what each observation is based on.
Use evidenso in Codex or ClaudeBring your next product decision.
evidenso is user validation infrastructure for product teams. It brings together market intelligence, internal customer knowledge and real participant feedback to validate prototypes, designs and feature ideas.
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